Most restaurant marketing focuses on getting new customers. The restaurants that win focus on keeping the right ones. This post explains why customer retention—not traffic, discounts, or gimmicks—is the real driver of predictable restaurant revenue.

The Facebook mass suspensions are more than just a glitch—they’re a reminder that the digital rug can be pulled out at any moment. If you’re building your business on someone else’s platform, you’re one policy update away from disaster.

Own your list. Own your message. Own your future.

Or risk losing it all when the next platform decides you’re done.

The bottom line is you should strive to have a loyal and passionate customer base that spreads the word about your businesses without even thinking or being asked. This is word-of-mouth marketing at its finest.

If you want an example of the WOW Factor in action and how a new local business owner turned a negative social media review into an onslaught of new customers this post is for you.

I guess direct response marketing is in my blood. After my dad passed a couple years ago I was sorting through old boxes and I came across this treasure. A magazine from my grandpa’s real estate and insurance business from 1960.