Restaurant Marketing That Works When Built in the Right Order
Most restaurant marketing fails for a simple reason:
It’s done in the wrong order.
Owners are told to focus on branding, ads, or social media first — before they have the fundamentals in place to make any of that work. The result is confusion, wasted money, and marketing that feels unpredictable at best.
This section of the site exists to change that.
What you’ll find here isn’t a collection of random tips or trends. It’s a clear, practical way of thinking about restaurant marketing — built from the bottom up.
The ideas here are based on one core belief:
Sales and systems come before polish.
When the foundation is solid — clear offers, customer retention, reliable traffic — marketing stops feeling like a gamble. Branding becomes easier. Decisions get clearer. Growth feels calmer and more intentional.
The pages below walk through this approach step by step. Each one builds on the last, showing how smart restaurants move from chaos to clarity by focusing on what actually matters first.
You don’t need to read them all at once.
You don’t need to implement everything yourself.
Think of this as a reference — a way to understand why certain things work, why others don’t, and where to focus your energy if you want more control over your restaurant’s growth.
If at any point you decide you’d rather not figure this out alone, that’s exactly what I help with.
If you want to explore the thinking behind Plan B restaurant marketing, start with the first page below.
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