How I Work

Step 1: Fit Call (Free)

A short conversation to see if working together makes sense.

• Learn about your restaurant and goals

• Identify obvious gaps or friction points

• Decide if I’m the right fit — and if you are
  

  This is not a strategy session or free consulting.
  It’s simply a way to determine alignment before moving forward.

If we’re not a fit, I’ll tell you.

Step 2: Guided DIY Advisory (Monthly)

For hands-on restaurant owners who want to execute themselves — without guessing.

This is a monthly advisory relationship where:

• You get the exact steps I take

• The tools I use

• The reasoning behind decisions

• Ongoing guidance so you don’t waste time or money
  
  

You stay in control.
I’m in the background helping you make the right moves.

Typical range: $900 –$1,500 per month
(Best for owner-operators who want clarity, not chaos.)

Step 3: Website Rebuild & Retention Foundation

Why starting fresh is faster than fixing what’s broken.

Most restaurant websites don’t fail because they’re ugly —
they fail because they confuse customers and weaken retention.

This engagement includes:

• Clean-slate website rebuild

• Retention-first UX and messaging

• Clear customer journey and positioning

• Basic Klaviyo setup (lists, flows, foundations)
  
  

This becomes the home base for everything else you do.

Typical range: $4,000 –$9,000
(Project-based pricing)

Step 4: Advanced Klaviyo Integration

For restaurants ready to turn customer data into predictable revenue.

This is an extended setup that may include:

• POS integration

• Reservation system integration

• Segmentation and behavior-based flows

• Optional ongoing optimization
  
  

This layer is designed for restaurants that already have traffic and want to keep more of it.

Pricing: Scoped based on systems and goals

Pricing Notes

I don’t offer one-size-fits-all packages.

Most clients fall into clear ranges based on scope and commitment:

• Advisory retainers typically range from $900–$1,500/month

• Website rebuilds generally fall between $4,000–$9,000

• Advanced retention integrations are scoped separately
  
  

We’ll discuss what makes sense during the Fit Call.

Who This Is For (and Not For)

This is for you if:

• You own an independent restaurant

• You care about long-term success, not quick hacks

• You want clarity and systems, not gimmicks
  
  

This is not for you if:

• You’re looking for cheap traffic

• You want someone to “just run ads”

• You’re not ready to commit to doing things right

Ready to Talk?

If you want predictable revenue instead of constant panic marketing, start with a Fit Call.

👉 No pressure. No pitch. Just clarity.