The Mass Facebook Group Suspensions Should Be a Wake-Up Call

Where the hell is our Facebook Group?

Imagine waking up to find your Facebook Group — built over years, maybe even your entire customer base gone. No warning. No appeal. Just a vague message about “violating community standards.” Sound far-fetched? It’s not. It just happened. On June 24, 2025, Facebook suspended or deleted thousands of groups worldwide without notice.

Businesses. Nonprofits. Creators. Wiped off the platform like they never existed.

Let me be clear: if your business is sitting on one single point of contact—like a Facebook Page, Group, or Instagram profile—the smallest disruption isn’t just inconvenient. It’s disastrous.

You Don't Own That Audience

If you’ve built your entire business on Facebook, TikTok, or Instagram… you’re renting your audience. That means someone else holds the keys. And at any moment, without explanation or recourse, they can lock the door—and toss you out.

Platforms like Facebook aren’t your partner. You are the product. And as we just saw, if their algorithm decides your content is “problematic,” your entire marketing channel can vanish in seconds.

No warning. No support. No Plan B.

Renting vs. Owning: The Real Cost

You’d never build a brick-and-mortar shop on rented land without a lease. So why would you build your digital presence entirely on someone else’s property?

When you build an email list, a website, and a text subscriber base—you own it. You control the conversation. You control the follow-up. You can reach your customers any time, not just when the algorithm feels generous.

Social media should be a tool to drive traffic—not your entire marketing infrastructure.

What You Should Do (Right Now)

If your business relies on social media to communicate with customers, treat this as your fire drill. Here’s what you need to start doing today:

• Collect Email Addresses – Start building an email list you own. Offer something valuable in return (a discount, a tip sheet, VIP access—whatever fits your business).
   

• Create a Website – A simple, clear site that communicates your brand, captures leads, and educates customers.

•  Use SMS Marketing – With proper consent, SMS is one of the highest converting direct channels today.
   

• Back Up Your Data – Customer lists, content calendars, and group data should all be backed up off-platform.
   

• Diversify Channels – Don’t just be on Facebook. Use multiple channels, but anchor your business in assets you control.

Bottom Line: Own or Be Owned

The Facebook mass suspensions are more than just a glitch—they’re a reminder that the digital rug can be pulled out at any moment. If you’re building your business on someone else’s platform, you’re one policy update away from disaster.

Own your list. Own your message. Own your future.

Or risk losing it all when the next platform decides you’re done.