Who I Help

I work exclusively with local, independent restaurant owners who want:

• More repeat customers

• Better use of their marketing budget

• Clear systems instead of constant guesswork

• Marketing that works even when they’re busy or short-staffed

No franchises.
No corporate layers.
No bloated retainers.

Just practical marketing built for real operators.

My Approach to Restaurant Marketing

Most restaurant marketing fails because it focuses on promotion, not customers.

Before ads, emails, or websites, I start with UX Research — understanding:

• What your customers expect

• What frustrates them

• What makes them choose you again

From there, everything is intentional:

• Website UX that captures intent

• Messaging that removes friction

• Offers that drive action

• Follow-up systems that build loyalty

This is direct-response marketing for restaurants — where every dollar has a purpose and results can be tracked.

Why I Do Things Differently

I work from a home office and take on only a handful of clients at a time.

That means:

• You work directly with me

• Your project doesn’t get handed off

• Fees stay flexible

• You’re paying for experience, not overhead

My goal isn’t volume.
It’s impact.

Professional Background

I started my career as a real estate appraiser, where I learned how to:

• Analyze data

• Research competitors

• Spot patterns others miss

Over the years, I’ve worked across:

• Restaurants and bars

• Website development

• UX design

• Direct-response marketing

• Domain strategy

I’ve had wins, failures, and expensive lessons — all of which shaped Plan B, my marketing framework for independent restaurant owners.

My Marketing Philosophy

Traditional restaurant marketing is often:

• Expensive

• Fragmented

• Hard to track

You’re told to “post more,” “boost ads,” or “get followers.”

None of that guarantees customers walk through your door.

Direct-response marketing is different.

• Every message has a job

• Every action is measurable

• Every dollar has a reason

Done right, it turns:

• Traffic into leads

• Leads into guests

• Guests into regulars

That’s the system I build.

A Bit About Me

Being a solopreneur lets me work hard without sacrificing my life.

I work seven days a week — on my terms — which lets me spend real time with my wife, daughter, and three granddaughters.

A few years ago, one of my granddaughters got into horses, which led us to adopt a retired racehorse named Halo. That experience changed our family and taught us patience, responsibility, and perspective.

These days, I walk about three miles a day (thinking time), enjoy live local music, and paddle board whenever I can.

Why the Family Photos

You’ll see a few family photos here on purpose.

I work best with restaurant owners who value:

• Relationships

• Responsibility

• Doing things the right way

If that sounds like you, we’ll probably work well together.

If you’re an independent restaurant owner looking for a smarter Plan B, you’re in the right place.